In 2009, I wrote to B Labs introducing our people-centered business model and the arguments made for putting social benefit before shareholder return:
From: Jeff Mowatt <>
Date: Fri, 10 Jul 2009 18:00:48 +0000 (GMT)
Subject: B Corps membership
I was interested enough to register on your site a while ago, but there’s little more that I can do now, it seems.