In 2009, I wrote to B Labs introducing our people-centered business model and the arguments made for putting social benefit before shareholder return:
From: Jeff Mowatt <>
Date: Fri, 10 Jul 2009 18:00:48 +0000 (GMT)
Subject: B Corps membership
I was interested enough to register on your site a while ago, but there’s little more that I can do now, it seems.
In 2004, I created a business with a profit for social purpose business model which has a mission in Eastern Europe.
It’s named after the model proposed in a 1996 white paper for President Clinton re-election committee. Terry Hallman the author deployed it in Russia in 1999 to source the Tomsk initiative and microfinance bank.
We set focus on Ukraine since launching in the UK and in 2006 published a microeconomic ‘Marshall Plan’ which has since influenced several areas of government policy
There are many items in your survey which I really can’t respond to although I believe we are working toward the same ends. I don’t know if it’s a question of our limited visibility, but in the field of social enterprise I’ve often felt there’s competion where there should be collaboration, such that one organisation fails to endorse the efforts and achievement of others.
We’re a very small organisation, not in any way a corporation but I believe we’re creating impact that as yet hasn’t come up on radar.
The response at the time from Hardik Savalai was to say::
“Unfortunately we are not at a point yet where we are able to certify companies outside the US. But many foreign companies are still using the B Ratings System to benchmark their own performance and help start similar conversations in their countries. “