"Capitalism is the most powerful economic engine ever devised, yet it came up short with its classical, inherent profit-motive as being presumed to be the driving force. Under that presumption, all is good in the name of profit became the prevailing winds of international economies — thereby giving carte blanche to the notion that greed is good because it is what has driven capitalism. The 1996 paper [1] merely took exception with the assumption that personal profit, greed, and the desire to amass as much money and property on a personal level as possible are inherent and therefore necessary aspects of any capitalist endeavour. While it is in fact very normal for that to be the case, it simply does not follow that it must be the case".[2]
Capitalism is driven by corporations which in law, enjoy the status of personhood. That status, it might be argued carries with it some responsibilities. If capitalism doesn't have tio be driven by greed, it could equally be argued that the corporate person doesn't have to have a psychopathic personality?
So what should the purpose of business really be?
"At first glance, it might seem redundant to emphasize people as the central focus of economics. After all, isn't the purpose of economics, as well as business, people? Aren't people automatically the central focus of business and economic activities? Yes and no.
People certainly gain and benefit, but the rub is: which people? More than a billion children, women, and men on this planet suffer from hunger. It is a travesty that this is the case, a blight upon us all as a global social group. Perhaps an even greater travesty is that it does not have to be this way; the problems of human suffering on such a massive scale are not unsolvable. If a few businesses were conducted only slightly differently, much of the misery and suffering as we now know it could be eliminated. This is where the concept of a "people-centered" economics system comes in."
It was with these words that P-CED began, with a seminal paper suggesting an altenative to traditional capitalism.
Making people the primary purpose is what I've described as the new bottom line
Today, David Graeber says "I think we need to attack the core of the problem, which is that we have an economic system that, by its very nature, will always reward people who make other people’s lives worse and punish those who make them better. I’m thinking of a labor movement, but one very different than the kind we’ve already seen. A labor movement that manages to finally ditch all traces of the ideology that says that work is a value in itself, but rather redefines labor as caring for other people."
Graeber's 2011 book "Debt:The first 5000 years" had focussed on the same fundamental flaw as
Here's Dr Raj Sisoda at the 2014 Conscious Capitalism conference talking about the fully human organisation: : ,
He refers to Simon Sinek and Why Leaders Eat Last
The observation that "Leaders Eat Last" was particularly resonant with what P-CEDs founder had said in his efforts to leverage impact investment for institutionalised and neglected children in Ukraine:
'This is a long-term permanently sustainable program, the basis for "people-centered" economic development. Core focus is always on people and their needs, with neediest people having first priority – as contrasted with the eternal chase for financial profit and numbers where people, social benefit, and human well-being are often and routinely overlooked or ignored altogether. This is in keeping with the fundamental objectives of Marshall Plan: policy aimed at hunger, poverty, desperation and chaos. This is a bottom-up approach, starting with Ukraine's poorest and most desperate citizens, rather than a "top-down" approach that might not ever benefit them. They cannot wait, particularly children. Impedance by anyone or any group of people constitutes precisely what the original Marshall Plan was dedicated to opposing. Those who suffer most, and those in greatest need, must be helped first -- not secondarily, along the way or by the way. '
With his military analogy, Simon Sinek says we have it backwards, rewarding those who do harm to others. In February 2008, Terry Hlalman was making this very point to US government when he wrote:
"Thank you for your time and attention to this. I and others will look forward to hearing from you. I hope we continue to realize ever more fully that outside the box and inside the box have only a box in the way. We outside the box know quite a bit of what’s going on, many times in exquisite detail, perhaps in ways that those inside the box can’t quite as easily access if at all. We are grossly underfunded in favor of missiles, bombs, and ordnance, which is about 100% backwards. Now, with even the US Pentagon stating that they’ve learned their lesson in Iraq and realize (so says top US general in Iraq ten days or so ago) that winning hearts and minds is the best option, I and others shall continue to think positive and look for aid budgets and funding spigots to be opened much more for people and NGOs in silos, foxholes and trenches, insisting on better than ordnance, and who understand things and how to fix them. We can do that. We can even do it cost-effectively and with far better efficiency than the ordnance route. Welcome to our brave new world. Except it’s not so new: learn to love and respect each other first, especially the weakest, most defenseless, most voiceless among us, then figure out the rest. There aren’t other more important things to do first. This message has been around for at least two thousand years. How difficult is it for us to understand?"
Terry Hallman was a man of deeds as well as words. His focus on those most vulnerable came before his own health, as reported by those he worked alongside in Ukraine:. It included an extract from the letter received by Joe Biden, Barack Obama and other members of the Senate Committee on Foriegn Relations on the urgent need for support in Ukraine.
"The author of breakthru report “Death camps for children” Terry Hallman suddenly died of grave disease on Aug 18 2011. On his death bed he was speaking only of his mission – rescuing of these unlucky kids. His dream was to get them new homes filled with care and love. His quest would be continued as he wished."
As Terry had said in his paper for Clinton's re-election all those years ago:
"Economics, and indeed human civilization, can only be measured and calibrated in terms of human beings. Everything in economics has to be adjusted for people, first, and abandoning the illusory numerical analyses that inevitably put numbers ahead of people, capitalism ahead of democracy, and degradation ahead of compassion.
Each of us who have a choice can choose what we want to do to help or not. It is free-will, our choice, as human beings."
[1] 1996 paper for People-Centered Economic Development as delvered to US President William J Clinton
[2] 2004 Business Plan for P-CED UK as shared with the social enterprise community in the UK