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He's the man responsible for introducing social enterprise as government policy, so it's a reasonable question to ask whether he'd practice what he expects of others.

According to GQ magazine however, he's a philanthropist, which means he acts from a love of humanity. Typically a philanthropist expresses this through charitable donations.

The primary focus of P-CEDs activity in Ukraine was the transition of institutionalised children to normal family life. In 2006,it had been beyond the focus of social enterprise support. 

In the 'Marshall Plan' for Ukraine we'd drawn attention tp the vicious cycle of poverty, which fuelled an HIV and crime epidemic and a raft of social problems which threatened to destroy Ukraine. 

At first glance, it might seem redundant to emphasize people as the central focus of economics. After all, isn't the purpose of economics, as well as business, people? Aren't people automatically the central focus of business and economic activities? Yes and no.

Hardly a week passes now without a promotion of the Do Good approach to business. This week it's Jessica Alba and the Honest Company which has raised $70 million for a venture in baby products.

A few weeks ago, Richard Branson was in the crosshairs of the Guardian having declared a year ago that he was going to make business the driving force for social, environmentasl and economic benefit.  The B Team hasn't done much.

Traditional capitalism is an insufficient economic model allowing monetary outcomes as the bottom line with little regard to social needs. Bottom line must be taken one step further by at least some companies, past profit, to people. How profits are used is equally as important as creation of profits. Where profits can be brought to bear by willing individuals and companies to social benefit, so much the better.

Looking back a year after the announcement of Richard Branson's B Team, Guardian Sustainable Business draws attention to the lack of any discernable progress since their pledge to make business "the driving force for social,, environmental and economic benefit".  .

As Henry Ford might have advised them. "You can't build a reputation on what you're going to do"

It's far worse than that, unfortunately.

In recent blogs, I've written of the inequality of opportunty for seekers of development aid funding, the gulf between our own humanitarian efforts and those of Cherie Blair when it comes to public funds, like USAID. I've also described our experience of the non-profit industrial complex which stifles bottom up inoovation.

It's difficult to keep up with everything going on in the world of social innovation and it wasn't until yesterday that I became awere of the book by this name which was reviewed in Yes magazine  It called for re-thinking the nonprofit model to go beyond the nonprofit industrial complex.

In their own words, "USAID is following a new model of development emphasizing measurable results, more efficient national and local governments, thriving civil societies, and private investment, creating the conditions to eliminate the need for its assistance over time."

They have a budget of 20 billion dollars this year to do that.

In March 2009, an economic activist and social business pioneer delivered a paper to the opening plenary of the international Economics for Ecology conference in Sumy. it opened with these words: